Student Field Research Executive
Rajamundry, Andhra Pradesh, India
Part Time
Local Sales
Student (College)
Student Field Research Executive
Objective: To discover and identify hyper-local FMCG brands, cement, TMT bars, and building materials companies across districts in Tamil Nadu, Andhra Pradesh, and Kerala.
Key Responsibilities:
Sample Leads:
Objective: To discover and identify hyper-local FMCG brands, cement, TMT bars, and building materials companies across districts in Tamil Nadu, Andhra Pradesh, and Kerala.
Key Responsibilities:
- Conduct field research by making daily visits to grocery stores, local supermarkets, and other relevant outlets.
- Document and make note of FMCG brands in various categories:
- Kitchen products (spices, masalas, oils, grains)
- Food & Beverage (packaged food/beverages, cold drinks, milk, candies, snacks, sweets, juices, ice creams, coffee, meat, etc.)
- Household utility products (cleaning liquids, laundry detergents, air fresheners, disinfectants, insect repellents)
- Toiletries (soaps, shampoos, shaving items, skin creams, dental care products)
- Health & Wellness (OTC medicines, health drinks)
- Interact with store owners to gather information on distribution and sales of these products, including:
- Brand age
- Location of headquarters
- Monthly sales volume
- Distribution across Taluks
- Capture photos of promotional materials such as point-of-sale collateral, wall paintings, hoardings, hand notices, etc.
- Identify leads from advertisements on local cable TV channels.
- Research brands further online to gather additional information including websites and contact details
- Contact brands/companies to obtain contacts of individuals supervising branding, marketing, or owners
Sample Leads:
- GK Dairy, based in Kumbakonam - www.tamilmilk.com
- Products: Dairy products under the brand name Tamil.
- Artos, based in East Godavari - Artos Soft Drinks
- Products: Soft drinks since 1919.
- Kurnool Oil, based in Kurnool - kurnooloilsdamodara.com
- Products: Range of cooking oils.
- Currently pursuing studies or recently graduated in business, marketing, or related fields
- Excellent communication and interpersonal skills
- Ability to work independently and diligently
- Detail-oriented with strong organizational skills
- Comfortable traveling within designated districts in Tamil Nadu, Andhra Pradesh, and Kerala
- Access to a smartphone for capturing photos and conducting online research
- Gain hands-on experience in field research and market analysis
- Opportunity to contribute to the growth of local businesses and industries
- A certificate of internship from India’s leading digital cinema technology company
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