Creative Director

Chennai, India
Full Time
Experienced
Creative Director
We're looking for a Creative Director to raise the quality bar on AI-generated brand scripts and advertising content. You'll work with AI-generated scripts as raw material, sharpening them, rewriting where needed, and setting the creative standard the tool must eventually meet.

What You'll Do
  • Review and elevate AI-generated brand scripts across emotional, comedic, and exaggerated story formats
  • Define the creative benchmarks for what "good" looks like
  • Brief and guide the team producing AI-based video ads
  • Collaborate with the product team to feed creative learnings back into prompt and workflow improvements
  • Build a repeatable creative process that scales across diverse SME brands and categories
What We're Looking For
  • 8–12 years in advertising or brand communications, with strong creative credentials
  • Experience directing or writing across formats - film, digital, social
  • Comfortable working with (and honestly critiquing) AI-generated content
  • Has worked on FMCG, D2C, or SME brands, understands the constraints and opportunities
  • Strong POV on what makes a brand story land
Nice to Have
  • Familiarity with AI video production tools
  • Experience in vernacular or regional market advertising
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